Susie Enloe, age 71 died Monday, September 30, 2019 at the Stone Creek Rehab in Asheville.

Tune in every Monday-Friday at 9:30 a.m., for our daily Swap Shop Program on WATA Radio, 1450 AM/96.5 FM.

We will have live want ads, take callers, promote church and community events, and we will also feature a number of guests that have an influence in the High Country.

For more information, please call 828-264-2411.

Check out today's show chock-full of great guests! Hear from App State Women's Basketball Head Coach Angel Elderkin, Softball Head Coach Shelly Hoerner, and the Capone's Pizza 14th anniversary winners Amber and Patrick Mellon! 


GoBlueRidge.Net and High Country Radio is proud to offer five radio stations with content created specifically for the High Country. All of our stations are live and local and provide the latest news and information from our community.


AM 1450 WATA and 96.5 Founded in 1950, WATA is the High Country’s favorite for Local News, Talk and Just Right Radio. Live legendary local talent includes mornings with Bill Fisher from 5:30-9am and Mike Kelly’s Pet Patrol, Swap Shop and Sports from 9-10am. Tune in on AM or FM to check out what’s going on if your community, and get the latest updates on news, sports and weather.
Classic Hits 100.7 WZJS and 99.1 Classic Hits of the 70s & 80s, bringing you back to the good ‘ol days of music. The station tower sits atop of Beech Mountain, getting you a strong signal in Watauga, Avery, Mitchell, two counties in Tennessee, and parts of McDowell and Burke. Enjoy live local talent including; mornings with Tom Lanier from 6-9am, the Lunch Special with Wendy May from 12-2pm and Afternoon Rush with Pierre Banks from 3-6pm. You can’t go wrong when you tune into On The Beach With Charlie Brown and weekly tickets giveaways on Classic Hits 100.7 and 99.1.
Highway 106.1 FM
106.1 FM WMMY and WWMY 102-3 Highway 106/102-3 is your Country Powerhouse! This station covers Ashe, Watauga, Avery, Wilkes, TN counties and beyond. Be sure to listen live in the mornings to JB (Jeff Brown) from 6am-10am, afternoons with John Crawford from 2pm-6pm and The Lia Show from 7pm-midnight! You can also follow along, all day, on the Highway Facebook and Instagram pages! Stay tuned in for weekly ticket giveaways to your favorite events, artist’s shows and NASCAR.
Glory 1130AM
1130 AM WECR Glory 1130 Newland’s Hometown Station, Glory 1130 gives you a daily dose of the best Southern Gospel has to offer. Glory was founded in 1969, and has been going strong in the community since! Broadcasting at 1000 watts, WECR features “Unpackin’ It!”, religious services, Glory Grass with Jaren Gragg and mornings 6-10:30am with local Phillip Greene.

Pulse Boone 95.3 Playing all of the newest Top 40 hits and the throwbacks, Pulse Boone has all the music that everyone knows and loves! Sing along with all of your favorites everyday with Pulse Boone!


No purchase necessary.

Prizes cannot be converted to cash.

You can win only once every two weeks, and cannot play any other contest during that time, unless otherwise stipulated. Winners of cash prizes must wait 30 days to win again. Winners of prizes valued at $5,000 or more may not win again for one year.

High Country Radio will hold each prize for two weeks. If not picked up within 2 weeks, the prize may be given away to another listener.

You must present a photo ID to claim your prize.

Prizes may be picked up at our office at 738 Blowing Rock Road, Boone, NC, between 8:30 am and 5 pm, Monday through Friday.

No sponsor or their families are eligible to participate in any contest. Employees of newspapers, TV stations or other radio stations and their families are ineligible.

If you win prizes valued at $600 or more you will receive an IRS Form 1099 for your taxes. All taxes are to be paid by the winner, unless otherwise stipulated.

All winners must be US residents.

No laws may be broken in efforts to win any prizes.

Prizes may be substituted, contest can be discontinued, or the rules may be amended at any time. Any necessary forms or waivers needed must be signed before the prize can be awarded. For some contests, additional rules may apply.


Join the "Highway 106.1/102.3" At-Work- Network!

Listening to “Highway 106.1/102.3” makes your work day go by faster! Tell us where you're listening, you and your co-workers could enjoy perks like:

  • Free lunch from Five Guys in Boone (Up to 10 People)
  • Exclusive contest offers only available to At-Work-Network members including the best times to win tickets to concerts!
  • Special offers from station sponsors!

Just enter to join!

Alleghany County

Grandview Memorial Funeral Home


789 Grandview Drive
Sparta, NC 28675
Telephone: 336-372-5621
Fax: 336-372-4411
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Ashe County

Ashelawn Memorial Chapel & Gardens


3470 U. S. Highway 221 North
Jefferson, NC 28640
Telephone 336-982-2121
Fax 336-982-3121
Obituary Hotline 336-982-2120
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Badger Funeral Home


300 North Main Street
West Jefferson, NC 28694
Telephone 336-246-7114
Fax 336-246-9505
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Boone Family Funeral Home

2005 Mount Jefferson Road
West Jefferson, NC 28694
Ph. (336) 846-7979
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Avery County

Reins-Sturdivant Funeral Home


PO Box 215
296 Ash St
Newland, NC 28657
Phone: 828-733-2121
Fax: 828-733-2401
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Caldwell County

Bass-Smith Funeral Home & Crematory

106 S Main St
Granite Falls, NC 28630
Phone Number: (828) 322-3015
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Pendry's Funeral Home

522 Wilkesboro Blvd SE
Lenoir, NC 28645
Phone: (828) 754-3441
Fax: (828) 758-7123


Ebony Funeral Service

519 Main Street Nw
Lenoir, NC 28645
Phone Number: (828) 758-1859
Fax: (828) 433-6936


Evans Funeral Service

1070 Taylorsville Road
Lenoir, NC 28645
Phone: 828-754-7979
Fax: 828-754-2130
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Greer-McElveen Funeral Home & Crematory

725 Wilkesboro Boulevard Ne
Lenoir, NC 28645
Phone Number: (828) 754-4521
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Mackie High Funeral Home Incorporated

35 Duke Street
Granite Falls, NC 28630
Phone Number: (828) 396-3385
Fax: (828) 396-4055

Catawba County

Bass-Smith Funeral Home & Crematory

334 Second Street Nw
Hickory, NC 28601
Phone Number: (828) 322-3015
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Johnson County

Johnson County Funeral Home

1141 Cold Springs Road
Mountain City, TN 37683
Phone: 423-727-7111
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Hux Lipford Funeral Home

300 W Main Street
Mountain City, TN 37683
Phone Number: (423) 727-9221
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Mountain City Funeral Home

Mountain City Funeral Home

224 South Church Street
Mountain City, TN 37683
Phone: 423-727-9700
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Watauga County

Austin & Barnes Funeral Home & Crematory

194 Queen St Boone, NC 28607
Phone: (828) 264-8888
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Obit Line: 264-8646
Fax: (828) 264-8889

Austin and Barnes Website (http://www.austinandbarnesfuneralhome.com)


Hampton Funeral Service

683 Blowing Rock Road
PO Box 1792
Boone, NC 28607
Phone: 828-264-7100
Fax: 828-264-2328
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Wilkes County

Miller Funeral Service

180 Sparta Road
North Wilkesboro, NC 28659
Phone: (336) 838-3104
Fax: (336) 838-8020
Recorded Obituaries
Phone: (336) 838-3105


Reins-Sturdivant Funeral Home

270 Armory Rd
N Wilkesboro, NC 28659
Phone: 336-838-3178
Fax: 336-838-3771
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A Boone man charged with kidnapping, assault, and sexual battery.

Account Executive

Love working with a fast-moving, positive team? In an age where local businesses struggle to reach an increasingly fragmented audience, you'll have the chance to sell BIG audiences resulting in BIG returns for your clients. High Country Radio has open positions which provide a chance to help grow local businesses. Our company includes well-loved brands such as Highway 106/102-3, Classic Hits 100.7, AM 1450 WATA/96.5, Avery County’s Glory 1130 and the all-new Pulse Boone 95.3/1200. Our competitive advantage is a very high level of customer loyalty-- advertisers who return month after month because they get results...and large listening audiences across all demographics, which continue to grow! 

We are looking for sellers who can work independently but love to meet new people. Natural communicators who can motivate clients and co-workers. Adaptable people who are coachable to our way of selling are imperative to our success-- including excellent listening skills and strong curiosity to learn about clients’ businesses. Problem solving ability-- someone who sees a problem as an opportunity to develop business-- is of highest priority. To succeed in this position, you must be driven and committed to developing new business.

Previous sales experience is a big plus but not required. We encourage you to apply if this sounds like you. You’ll be presenting the advantages of local radio in the High Country and why it’s different from other media. In addition to earning potential and a competitive benefits package, we offer great perks, such as employee flexibility and tickets to concerts and events! We provide a specialized CRM and weekly in-person sales meetings. Apply today at: www.curtismedia.com. Reference BOONE SALES. EOE. Posted 2/8.17.

How would you like to win tickets for not one, but THREE great country concerts? That's right...an entire summer of country music concerts, rolled into one great prize. It's the Highway 106 and 102.3 SUPERTICKET!
You could win two tickets to see Luke Bryan June 2nd, 2 tickets to see Luke Combs July 13th, and two tickets to see Dierks Bentley August 8th, all at PNC Music Pavilion in Charlotte! 
To enter, submit your name, address, phone number and email. We'll draw the winner Friday, May 24th. It's the Highway 106 and 102.3 SUPERTICKET! Enter today!!!

Recent Feedback & Testimonials From Local Radio Advertising Clients

Thanks for all of your help with the event on Saturday. Your involvement definitely made a huge difference. According to ReStore employees, we have never experienced this kind of foot traffic at the store EVER!!! I attribute it to the exposure you gave us. You certainly went above and beyond what we had expected.

--- Jeff M. Savage, Watuaga County Habitat for Humanity

"By far, we get the best response from using the three High Country Radio stations, WMMY, WWMY and WATA, than any other media. We get the best results, our sales Numbers are better during promotions and more customers and friends mention hearing the ads".

--- Brian Thrush, Your Local Sears Hometown Store of Boone

“Couldn't be more satisfied with the services as well as overall experience provided by High Country Radio. As a company having limited funds for advertisement, it can be frustrating. In making a decision of where to spend that money, the obvious focus is return on investment. I can’t say enough about the professionalism and more importantly, the overall effort of the staff at High Country Radio to meet the needs of my company. I went in expecting A and received A-Z. I was blown away every time I turned on the radio or logged on to FaceBook to see my brands being pushed in a new and creative way. Good people, great effort and solid execution.”

--- Nic Vannoy, Dr. Pepper Bottling Company, West Jefferson, NC

“Our experience with High Country Radio has been beyond positive! We noticed an increase in revenue almost immediately after we began our advertising on 106.1 and 102.3. It was was a crucial piece of our advertising mix that we were missing in targeting some of our core demographics!”

--- David Holloman, Appalachia Cookie Company, Boone, NC

"We tried all mediums in this market, and radio by far got us the greatest results."-                                                 David Parks, High Country Jewelry

“I am the Director of Marketing for Beech Mountain Resort. Each year I plan my marketing initiatives for ski season and I continually choose radio because I see a return on investment, because it is cost-efficient, and I choose local radio, plain and simple, because it works.

---Talia Freeman, Marketing Director, Beech Mountain Resort, Beech Mountain, NC

"You wouldn't believe how many people come in just because of you and us being a part of your show!"

---Charlie, Cornbread Tactical

"We were blown away by the success of the ads and the service you provided. I am completely rethinking radio and adjusting my buys accordingly. After doing print and radio, every person who responded to the ads and attended the event said they only heard about it on the radio...they didn’t see it in the paper.

--- Tim Baxter, Baxter Marketing

“Appalachian Dental uses Goblueridge.net exclusively for our online advertising - it has greatly increased our new patients and put our name out there with great results - we particularly enjoy the ease of changing our ad at a moments notice and love the talents of the designers who create our eye catching ads each week.”

---Marie Russo, Appalachian Dental Care, Boone, NC

“Thank you guys so much for your help with our radio recruitment ads! You are always great to work with. Thanks again for the fast response---I greatly appreciate it!”

---Renee Whitener, Blue Ridge Energies, Lenoir, NC

“It’s very important for SkyLine/SkyBest to reach customers in the High Country and working with High Country Radio is the perfect fit for us.”

---Myla Farmer, SkyLine/SkyBest, Jefferson, NC

“WE HAD THE MOST FANTASTIC SALE IN 25 YEARS!!! Thank you for a great ad. If you ever need a promo for how radio works in this market please let me know. I absolutely loved the ad High Country Radio produced for my Clearance sale. As a result of our radio ad, we did a record number of transactions. I am a big believer in radio. Radio really does get results, especially in the High Country market. There is no other medium as effective in Boone and the surrounding areas."

--Ken Zajick, Boone Paint

“Last night's winemaker dinner sold out and it was filled with fresh faces!  I totally attribute it to radio since I did not do any other different advertising from last month.  Both lunch and dinner sales are up!  And, I love the flexibility of being able to change my commercial frequently. “

---Alyce Wray, Vidalia Restaurant

“Our team at Wireless Center held a “Customer Appreciation Day” with a Back-To-School theme at our Newland location. We asked WECR-AM to do a live remote and the event was a huge success.  We had great attendance and many alluded to learning of the event while listening to WECR. We considered the day a great success thanks in part to WECR and staff.”

--Tom Redish, Wireless Center

“I cannot thank you enough for your help in finding aid for the families on our Sharing Tree. All of the families have been adopted and it seems like a miracle!”

--Compton Fortuna, Hunger and Health Coalition

“Thank you guys for coming by this morning and including us, everyone had tons of fun and I really appreciate it. Look forward to doing more with you all. Radio is always our top source of referrals."

---YMCA of Avery County

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High Country Radio 828.264.2411