Following the success of our Mother's Day Contest from last year, the Cutest Kid Contest, we are proud to announce this year's Mother's Day Contest- the Mom & Me Photo Contest. Moms, submit your favorite photo of you and your child below or by sending it to Facebook.com/Highway106. Photos have to be submitted by 11:59pm on Saturday, May 5th. No late entries will be accepted. On Sunday, May 6th, we'll post all the photos in an album on The Highway Facebook Page. Get everyone you can to like your photo! Share, tell, and invite people to do so! The photo with the most likes at 5:00pm on Friday, May 11th wins! Likes have to be within the photo album on our Facebook page. The winner gets an Apple Watch Series 3 for Mother's Day! Get to submitting and good luck!

<Entry is now closed. Thank you for your submissions!>


AppalCART will make changes to its schedule for Appalachian State University Spring Break week.

It's the 4th Annual Farmer Appreciation Week Presented by New River Building Supply and Lumber Company, and Mountain Kubota of Boone. We would also like to thank our Supporting Sponsors: Mountaineer Tractor in Deep Gap, Miller's Supply in Zionville, Boone Stockyard, Carolina Farm Credit in Boone and West Jefferson, the North Carolina Christmas Tree Association, Blue Ridge Tractor in Wilkesboro, and the Watauga County Christmas Tree Association. We would also like to thank Red Roof Inn, Dollywood, and the NC State Fair.

Enter the Farmer in your life below! Tell us who they are, THEY'RE contact information, and why they deserve to win. At the end of the week, we will draw 3 Lucky Winners, who will all receive prize packs which include a PIGEON FORGE GETAWAY complete with free hotel and Dollywood tickets, along with NC State Fair tickets, and numerous hats, t-shirts, and goodies from our sponsors.


Contest has ended.

Book direct and go direct by typing www.redroof.com in your browser for the real Red Roof website.


The 60th running of The Great American Race, the DAYTONA 500 is coming up on Sunday, February 18th at Daytona International Speedway, the World Center of Racing! Last year’s race sold out, so make sure to hop online and grab your tickets today at DAYTONA500.com. Also, remember our The Great American Race Getaway where one lucky person will win two tickets to the DAYTONA 500 Monster Energy NASCAR Cup Series race, two UNOH Fanzone Pre-Race wristbands and a free stay at Red Roof Inn… to enter, fill out the information below! You can also listen on the air for DAYTONA 500 trivia, where you can get your name in the drawing FIFTY TIMES! Winner will be announced this Friday at 5:05pm. The historic 60th running of the DAYTONA 500 gets the green flag on February 18th. Call 1-800-PITSHOP or visit DAYTONA500.com



No purchase necessary.

Prizes cannot be converted to cash.

You can win only once every two weeks, and cannot play any other contest during that time, unless otherwise stipulated. Winners of cash prizes must wait 30 days to win again. Winners of prizes valued at $5,000 or more may not win again for one year.

High Country Radio will hold each prize for two weeks. If not picked up within 2 weeks, the prize may be given away to another listener.

You must present a photo ID to claim your prize.

Prizes may be picked up at our office at 738 Blowing Rock Road, Boone, NC, between 8:30 am and 5 pm, Monday through Friday.

No sponsor or their families are eligible to participate in any contest. Employees of newspapers, TV stations or other radio stations and their families are ineligible.

If you win prizes valued at $600 or more you will receive an IRS Form 1099 for your taxes. All taxes are to be paid by the winner, unless otherwise stipulated.

All winners must be US residents.

No laws may be broken in efforts to win any prizes.

Prizes may be substituted, contest can be discontinued, or the rules may be amended at any time. Any necessary forms or waivers needed must be signed before the prize can be awarded. For some contests, additional rules may apply.

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Alleghany County

Grandview Memorial Funeral Home


789 Grandview Drive
Sparta, NC 28675
Telephone: 336-372-5621
Fax: 336-372-4411
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Ashe County

Ashelawn Memorial Chapel & Gardens


3470 U. S. Highway 221 North
Jefferson, NC 28640
Telephone 336-982-2121 
Fax 336-982-3121 
Obituary Hotline 336-982-2120
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Badger Funeral Home


300 North Main Street
West Jefferson, NC 28694
Telephone 336-246-7114
Fax 336-246-9505
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Boone Family Funeral Home

2005 Mount Jefferson Road
West Jefferson, NC 28694
Ph. (336) 846-7979 
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Avery County

Reins-Sturdivant Funeral Home


PO Box 215
296 Ash St
Newland, NC 28657
Phone: 828-733-2121
Fax: 828-733-2401
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Caldwell County

Bass-Smith Funeral Home & Crematory

106 S Main St
Granite Falls, NC 28630
Phone Number: (828) 322-3015 
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Pendry's Funeral Home

522 Wilkesboro Blvd SE 
Lenoir, NC 28645 
Phone: (828) 754-3441
Fax: (828) 758-7123


Ebony Funeral Service

519 Main Street Nw
Lenoir, NC 28645
Phone Number: (828) 758-1859
Fax: (828) 433-6936


Evans Funeral Service

1070 Taylorsville Road
Lenoir, NC 28645 
Phone: 828-754-7979 
Fax: 828-754-2130
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Greer-McElveen Funeral Home & Crematory

725 Wilkesboro Boulevard Ne 
Lenoir, NC 28645
Phone Number: (828) 754-4521 
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Mackie High Funeral Home Incorporated

35 Duke Street
Granite Falls, NC 28630
Phone Number: (828) 396-3385 
Fax: (828) 396-4055

Catawba County

Bass-Smith Funeral Home & Crematory

334 Second Street Nw
Hickory, NC 28601
Phone Number: (828) 322-3015 
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Johnson County

Johnson County Funeral Home

1141 Cold Springs Road
Mountain City, TN 37683
Phone: 423-727-7111
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Hux Lipford Funeral Home

300 W Main Street
Mountain City, TN 37683
Phone Number: (423) 727-9221
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Mountain City Funeral Home

Mountain City Funeral Home

224 South Church Street
Mountain City, TN 37683
Phone: 423-727-9700
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Watauga County

Austin & Barnes Funeral Home & Crematory

194 Queen St Boone, NC 28607
Phone: (828) 264-8888
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Obit Line: 264-8646
Fax: (828) 264-8889

Austin and Barnes Website (http://www.austinandbarnesfuneralhome.com)


Hampton Funeral Service

683 Blowing Rock Road
PO Box 1792
Boone, NC 28607
Phone: 828-264-7100
Fax: 828-264-2328
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Wilkes County

Miller Funeral Service

180 Sparta Road
North Wilkesboro, NC 28659
Phone: (336) 838-3104
Fax: (336) 838-8020
Recorded Obituaries
Phone: (336) 838-3105


Reins-Sturdivant Funeral Home

270 Armory Rd
N Wilkesboro, NC 28659
Phone: 336-838-3178
Fax: 336-838-3771
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The Appalachian Rollergirls are hosting a roller "bout" against the Charlotte Rollergirls on August 26th in West Jefferson.

Anna Banana's
Anna Banana's is a fine consignment store located in the heart of downtown Boone on the corner of King Street and Depot Street where they buy, sell, and trade.
By paying close attention to both the local fashion scene and top trends, they provide a storefront that gives customers a way to create their own unique look even on a tight budget. They create a warm, friendly and memorable experience for all of their guests. h
Boone Bagelry 
Locally owned and operated by Tony and Donna Nicastro since 1988, Boone Bagelry is conveniently located in downtown Boone. Whether you’re looking for a great place to enjoy a breakfast meeting or need a place to just get out and chill for a bit, Boone Bagelry has the perfectly affordable and delectable menu for you. Need to stay connected? Enjoy free WiFi! Always free delivery and 5% cash discount. Their products are environmentally friendly and they proudly buy food materials from local businesses. Support local. Taste local. Enjoy local. Member of Boone Independent Restaurants. At 516 West King Street or http://www.boonebagelry.com. Now selling holiday gift certificates! 
Boone Drug
Boone Drug has unique gifts for your loved ones this holiday season, like corkcicle tumblers, both Woodwick and Yankee candles, and Joan's desserts. Stop by any Boone Drug location for these thoughtful holiday gifts, including King Street, Greenway, Deerfield, and New Market. 
Boone Portraits
NEW LOCATION - Next to Hallmark in the Boone Mall! Boone Portraits offers a one-of-kind, professional and family friendly portrait studio experience with same day printing. Our goal is to provide you with affordable portrait products and packages, designed to be exceptional gifts or keepsakes. https://www.booneportraits.com
Blackberry Creek Mattress
Blackberry Creek Mattress is a family-owned mattresses, bedding, and chairs store based in Boone. Since 2001, Blackberry Creek Mattress has served customers in Boone, Blowing Rock, Newland, Linville, Banner Elk, and West Jefferson, with low prices. they have two locations in Foscoe and inside the Boone Mall. Blackberry Creek Mattress is an authorized dealer of such brands as Tempurpedic, Serta, Serta iComfort, Serta iComfort Hybrid, Stearns and Foster, Ekornes, Southerland, Park Place, Posh and Lavish, Malouf, Leggett and Platt, and more. They carry memory foam mattresses, latex mattresses, coil mattresses, hybrid mattresses, adjustable bases, sheets, pillows, mattress protectors, and many more. http://www.blackberrycreekmattress.com/en/cp-specials
Having been in business for over 75 years, Dancey's carries a variety of footwear to fit your needs including safety, work, slip resistant, casual dress, dance, diabetic approved, athletic, hiking and European comfort. Dancey's Shoes prides themselves on providing excellent customer service to every person that visits their location. They offer a wide variety of WigWam socks from work, casual, to running. They have an iStep machine by Aetrex which  measures and recommends a specific orthotic for your feet. They are also a certified dealer of Capezio brand dance wear and carry the famous rain gear, FroggToggs. Located on the Highway 105 extension or at http://danceys595.wixsite.com/danceys-shoes.
Downtown Boone Development Association
Embraced by the gentle slopes of the Blue Ridge Mountains and the campus of Appalachian State University, Boone is a real downtown experience - a community with a heart focused on its economic, social, and environmental impact and dedicated to the enriching experiences of art, history, music, food, and shopping. The Downtown Boone Development Association's mission in part is to promote the historic preservation, protection and use of Boone's traditional downtown area, including the area's commercial, civic, and religious enterprises and residences. To encourage property owners to maintain, improve, and beautify downtown properties.  They currently host 16 promotional events and activities annually, including First Friday Art Crawls, The Easter EGGstravaganza, Downtown BOO!, and the annual Christmas and July 4th parades. They encourage ypu to Be Local during the holidays and throughout the year!
The Rock Sports Bar
Their menu is stacked with delicious appetizers, sandwiches, burgers, dogs and more. Don't forget about the sports — with 42 HD TV's you'll never miss your favorite game.Opening the doors in October 2012, The Rock Sports Bar & Grill is Boone’s place for great food, drinks, and wall-to-wall sports coverage. With 42 HD TVs, catch every game including the NFL ticket, SEC, BIG 10 and coverage of Appalachian State sports. They also have the Golf Channel, Tennis Channel and Fox Sports Network. On select nights, catch team trivia, 45¢ wings, karaoke and dart league. Open for lunch and dinner 7 days a week, from 11am ‘til midnight.

The Rock Sports Bar & Grill can also cater your next event or host private venues during the week. Visit therockcatering.com for the menu and details. For catering inquiries please call: 828-386-1723 or email at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Pepper’s Restaurant and Bar wasestablished in 1975, serving the High Country its first taste of the highest quality deli sandwiches. From its humble beginnings, Pepper’s Restaurant has expanded into a full-service restaurant and bar with a menu boasting Certified Angus Beef, wild caught seafood, savory pasta dishes, alongside Pepper’s Restaurant favorites like the famous Pepper’s French Onion Soup, Jean Lawsons, Fried Mushrooms, and Onion Rings!

Keeping with a tradition that Jack Pepper started in 1975, Pepper’s remains committed to minimizing its effects on the environment. Pepper’s was the first restaurant in Boone to go 100% smoke-free and the first to recycle all glass, plastic, cardboard, and aluminum.  In 2013 Pepper’s adopted compostable take-out containers made from recycled sources! The Bar at Pepper’s is home to the best local beer selection in town! There is a careful selection of unique craft brews available from local breweries and the best in the industry. Pepper’s has all ABC permits and enjoys one of the areas best whiskey selections. Many fine wines are available, with the menu rotating regularly. Please call ahead for parties of 6 or more!  Doing so will significantly reduce your wait time. Pepper’s accepts reservations for parties of 5 or more. Pepper’s Restaurant & Bar makes all food to order.  This commitment to quality may increase wait times while we’re busy.  We believe that its worth the wait!  Please be patient with our staff as we are committed to serving the highest quality food with the best service. http://www.peppers-restaurant.com/

Red Onion Cafe
An evening at Red Onion promises to be an experience to remember!
Their guests experience the finest in luxury and sophistication, delivered by experienced professionals.Reservations recommended. See the menu at http://www.redonionboone.com/
Watauga Arts Council
The mission is to sponsor and encourage the cultural arts in Watauga County, however, they often use the slogan “Making the Arts a Presence in Our Community” to stay focused on that common goal. They are a diverse and growing organization which is heavily involved in economic development and cultural tourism planning in our community as well as in presenting diverse programming throughout Watauga County. They are strong believers in the concept that, in helping the ARTS to thrive in Watauga County, they are also helping WATAUGA COUNTY to thrive.
Please Give Locally this season. 
Watauga Humane Society
LAST YEAR, WATAUGA HUMANE SOCIETY TOOK IN 1700 ANIMALS BUT They CAN’T DO IT WITHOUT YOU. their PROGRAMS DEPEND ON CONTRIBUTIONS FROM INDIVIDUALS, COMPANIES, AND FOUNDATIONS. You may sponsor an animal or give in tribute to a person or animal. You may donate to SNIPS to help spay and neuter animals. You may also make a business donation. See our website for more information. 

Lily went missing from the Hwy 194/Castleford area on Saturday afternoon, July 1st.