A long time High Country business recently opened a new location in Ashe County.

The Ashe Post and Times reports Footsloggers opened their new store in downtown West Jefferson, with a ribbon cutting October 15.

According to the report, the new S. Jefferson Avenue location joins the company's Boone and Blowing Rock locations, and expands a brand that began in Boone in 1971, providing outdoor gear, shoes, boots, clothing and more to shoppers for 50 years.

Wayne and Jenny Miller, owners of Footsloggers, have wanted to expand the business, and are now open in West Jefferson.