The Boone Area Chamber of Commerce welcomes back to Boone Don Schumacher, President of DSA Sports LLC, to present his findings from his 2017 Sport Tourism Analysis for Watauga County.

The presentation will be Thursday, February 1stin an open public forum in the Watauga County Commissioners’ Board Room of the Administrative Building from 6-8pm. Schumacher visited the High Country in June of 2017 to conduct site surveys of quality competition facilities in the county and interview area sports organizers, key stakeholders, representatives of the hospitality industry, and others.

The Boone Chamber worked with representatives from the Watauga County Parks & Recreation Department, Town of Boone, Watauga County EDC, Appalachian State Athletics, and the Boone/Watauga County TDA to provide information and assist with facility tours during Shumacher’s trip. His presentation will include findings and recommendations on the viability of recruiting sports events to Watauga County.

Schumacher has a lifetime of experience in the field of communications, family entertainment, theme park marketing and operations, arena and stadium marketing and operations, event management, sports marketing and facilities consultation. For almost forty years he has focused his activities on sport tourism, and has consulted with more than 175 cities on strategies to increase market share.

The February 1st event is free and open to Watauga County and High Country area residents.

Parking is free in Downtown public lots after 5pm.

If you have questions, please contact the Boone Area Chamber of Commerce at 828-264-2225 or go online