The Watauga County Arts Council has decided on a name change.

The Arts Council will now be doing business as Blue Ridge Art Space.

Cherry Johnson, director of the Arts Council, said the change is designed to better emphasize the wide variety of programs and activities available.

Johnson said there will still be a number of things that will continue to use the name Watauga County Arts Council such as administration of various grant programs, but by using the name of the gallery and gift shop at 377 Shadowline Drive to describe the organization will have a greater impact in promoting the arts in the region.

The phone number will remain the same, 828-264-1789, and for now, the website will remain