Mast General Stores in Boone and Valle Crucis are hosting their annual “Be a Sweetheart” campaign this Saturday and Sunday, February 9th and 10th.

The campaign raises money to help feed the hungry in the High Country.

For each pound of candy purchased at Mast General Stores during the campaign, $1 will be donated to the Hunger and Health Coalition.

Donations can also be made in collection jars at each Mast Store register.

For more information on the campaign, get online to

For more information on the Hunger and Health Coalition, get online to