High Country Radio brings you the latest in local news, sports and community events.

Pulse

Playing all of the newest Top 40 hits and the throwbacks!

WATA

The High Country's favorite for Local News, Talk and Sports!

Classic Hits

Classic Hits of the 70s & 80s, bringing you back to the good 'ol days of music!

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The Highway

The Highway is your country music powerhouse!

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Watauga High School Sports

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High Country Radio the latest in local news sports and community events.

REGISTRATION OPEN FOR 2025 WATAUGA LEADERSHIP INSTITUTE ENCORE PROGRAM

BOONE, NC – The Watauga Leadership Institute (WLI) has opened registration for the 2025 Encore series, a four-course program for those who seek advanced leadership development. This cohort-style cour...

BOONE AREA CHAMBER OF COMMERCE FOUNDATION ANNOUNCES FUNDING FOR TWO PROGRAMS TO SUPPORT EARLY CHILDCARE INDUSTRY

In an ongoing effort to support the early childcare industry in Watauga County, the Boone Area Chamber of Commerce Foundation (BACCF) made two significant fundraising announcements during a fundraisin...

BOONE AREA CHAMBER OF COMMERCE RELEASES 2025 Q2 ECONOMIC INDICATORS REPORT

As the High Country economy moves through its busy summer tourism period, and as the State of North Carolina reclaims its ranking as the #1 state for business in the United States, the Boone Area Cham...