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Krispy Kreme King Visits ASU PDF Print
Written by James Jestes   
Friday, 27 March 2009 07:11

President and CEO of Krispy Kreme Doughnuts Corporation, James H. Morgan,  visited Appalachian State University yesterday and spoke to a standing-room-only audience of students and business leaders for the Broyhill Distinguished CEO Lecture Series.


Morgan's message, "Pursuing Passion While Writing an Epitaph," focused on living a life which leaves behind memories of a passionate career rather than one based on success.


He implored students to have a passion for whatever they choose to do in life. According to Morgan, success follows those who are passionate about their work.


"In my opinion, if you pursue a career about which you have no passion, you are either pursuing someone else's dream, or you are pursuing someone else's dream for you," said Morgan.


Students from Appalachian, as well as a delegation from China, listened to Morgan address issues the Krispy Kreme company has faced since his arrival more than a year-and-a-half ago. Morgan also took time to pass on key thoughts which, in his opinion, have helped him in his career.


Morgan assured the audience that Krispy Kreme is still a viable company and it will continue making its world famous doughnuts for years to come. He also revealed the company will open a location in China later this year.


Krispy Kreme recently settled with the Securities and Exchange Commission's cease-and-desist order which stemmed from an SEC July 2004 probe into the company's accounting practices.

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