|Golden Flake Signs On As Official Snack of SBC|
|Written by John McElwain|
|Monday, 21 October 2013 18:43|
The Sun Belt Conference announced today that Golden Flake Snack Foods, Inc. has renewed as a corporate sponsor of the league and is the official potato chip and snack of the conference.
“Golden Flake has been a longtime corporate partner of the SBC and we are happy to continue our relationship with this historic franchise,” said Sun Belt Commissioner Karl Benson. “Golden Flake products have always been recognized as one of the top brands on store shelves everywhere and it is exciting to have them sign as the official potato chip and snack of the Sun Belt Conference.”
“Golden Flake is proud to become the official snack of the Sun Belt Conference,” said Randy Bates, Executive Vice President for Sales & Marketing of Golden Flake Snack Foods, Inc. “This year, we at Golden Flake celebrate our 90th year in business, consistently satisfying the expectations of our consumers, customers, employees, and stockholders by producing and selling quality snacks. With this sponsorship we continue to expand our involvement in the market place with the students, athletes and fans of the Sun Belt Conference”
ABOUT THE SUN BELT CONFERENCE
The Sun Belt Conference is a member of the 10-league alliance of the Bowl Championship Series and soon-to-be College Football Playoff. The Sun Belt Conference is playing the 2013 football season with eight members – Arkansas State, Georgia State, Louisiana-Lafayette, Louisiana-Monroe, South Alabama, Texas State, Troy and Western Kentucky University. UALR and UT Arlington compete as non-football members. Come the 2014 season, the Sun Belt will have four new members in the league as Appalachian State and Georgia Southern were recently added as all-sports members and Idaho and New Mexico State have been added as football playing members.
The conference also recently unveiled its new logo and brand after a nearly yearlong examination of the impact, sustainability and core values associated with the Sun Belt Conference. “Together We Rise” is the new mantra for the conference and it is the foundation and essence of the contemporary logo that the league will now be identified with.
The Sun Belt Conference is headquartered in the Mercedes-Benz Superdome in downtown New Orleans. For more information, go to www.sunbeltsports.org.
ABOUT GOLDEN FLAKE
Golden Flake Snack Foods, Inc., “The South’s Original Potato Chip!”, began making potato chips in the basement of a Birmingham, AL, Hills grocery store in 1923. Today headquartered in Birmingham, AL with manufacturing facilities in Birmingham and Ocala, FL. Golden Flake produces and distributes quality products throughout the southeastern United States through a network of company owned and independent distributor routes. Today, the in addition to potato chips, the product line has grown to include tortilla chips, corn chips, cheese puffs, cheese curls, puffed corn, and pork skins, all flavored for southern taste and under the Golden Flake label. The company also sells a line of crackers, canned dips, dried meat products, and nuts packaged by other manufacturers using the Golden Flake label. Golden Flake Snack Foods, Inc. is a subsidiary of Golden Enterprises, Inc.
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