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Details Announced in $200 Million ASU Campaign PDF Print
Written by Steve Frank   
Sunday, 23 October 2011 06:31

Appalachian State University released details of its largest fundraising campaign in the university’s history Saturday – the $200 million “Campaign for Appalachian: Making a difference in the world… one student at a time.”  The campaign, which has raised more than $115 million in gifts and commitments since 2007 during its “quiet phase,” was formally announced during festivities associated with the university’s Homecoming Oct. 21-22. According to the release, Higher education institutions typically announce their campaign goals after commitments total at least 50 percent of the fundraising goal. Chancellor Peacock announced at the Kansas concert Thursday night that the campaign had already raised over half. The Campaign for Appalachian will continue through 2014 with  three areas of focus: Academics, Athletics and the Arts.
Within the $200 million campaign goal, university officials have set a goal of $137 million in private funds to support academics and other university priorities, including need-based and merit-based scholarships, essential program support, and endowed professorships; $50 million to support athletics scholarships and facility enhancements; and $13 million for the arts to support the university’s performing, cultural and visual arts programs.
Leadership gifts made or pledged to the university to date include a $3 million commitment from Appalachian’s Board of Trustees member Alice Roess of Blowing Rock for the Walker College of Business, athletics and the Turchin Center for the Visual Arts; a $2 million gift from Blue Cross and Blue Shield of North Carolina primarily supporting the new College of Health Sciences; and $1 million commitments from both BB&T and Hickory-based Transportation Insight for the Walker College of Business.
In addition, Bonnie and Jamie Schaefer of Blowing Rock and Florida are committing approximately $4 million to renovate Farthing Auditorium, which will be named The Schaefer Center for the Performing Arts, as well as continue their support of An Appalachian Summer Festival.  Most recently, Patsy and Ronny Turner from Blowing Rock made the second-largest commitment in Appalachian’s history, which will be used to support students.

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