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App State Alum Receives National Attention for “Auto-Tuning the News” PDF Print
Written by Adam Hicks   
Wednesday, 06 May 2009 11:59

auto-tune_the_news.jpgA 2007 Appalachian State alumnus was recently featured in a TIME Magazine article after his video spoofing national news outlets and pop singers reached viral levels.


24-year-old Michael Gregory has made a series of videos called Auto-Tune the News, in which he takes broadcast clips from national news outlets, adds an R&B beat, and then applies auto-tune to the anchors.


Auto-tune is an audio processor that corrects pitch in vocals and instruments.  Pop singers like Cher, Tim McGraw, and Faith Hill have all admitted to using auto-tune in their music.  The effect has also experienced increase popularity recently with hip-hop artists like T-Pain, Akon, and Kanye West heavily using auto-tune on their vocals.


Gregory’s video puts this auto-tone processor to the likes of Katie Couric, Jim Nantz, Hillary Clinton, Vice President Joe Biden, and other news anchors and newsmakers.  So far, Gregory has made two Auto-Tune the News videos.  The videos have tackled topics including March Madness, global warming, gay marriage, pirates and others.


The TIME article can be found online at,8599,1893867,00.html.


Gregory isn’t the only App State alum who is responsible for viral web videos.  ASU alumnus, Douglas Sarine, is the co-creator of the popular Ask a Ninja webcast videos.  According to TV Week, the Ask a Ninja videos made over $100,000 per month in advertising revenue in December of 2007.


(Photo courtesy of TIME)


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